As an Etsy seller, you know that repeat customers are the key to growing a profitable online shop.
While attracting new buyers is important, you want to focus on converting those one-time purchasers into loyal, returning clients. This not only provides a steady stream of sales but also saves you time and money on marketing.
So how can you encourage buyers to come back for more handmade and vintage goodies? Read on for 7 crafty tips to turn first-time patrons into devoted fans!
Tip #1 Offer Discounts for Repeat Customers
Reward first purchases with a coupon or promo code for 10-15% off their next order. Send this incentive by email after their initial buy or include it with their shipment. This VIP saving makes them eager to shop with you again.
Tip #2 Follow Up After the Sale
Strengthen the relationship by following up within a week or two. See if they are enjoying their purchase and ask for an honest review. This personal touch shows you care about providing awesome service.
Tip #3 Use Targeted Email Campaigns
Send special deals, personalized recommendations and sneak peeks at new items via email. But don’t overdo it. Segment your list so VIP repeat buyers get exclusive perks in their inbox.
Tip #4 Boost Your Social Presence
In addition, stay top of mind by frequently posting on Instagram, running Facebook Live videos and hashtagging old purchases. Using social media subtly reminds customers to revisit your shop.
Tip #5 Offer Speedy Shipping
Not only that, provide fast, reliable delivery with tracking and upgraded shipping options. This superior experience makes buyers want to purchase from you again.
Tip #6 Go Above and Beyond with Packaging
Moreover, make unboxing a delight by including custom stickers, handwritten notes and other special touches with each order. Small details like this keep buyers coming back for more.
Tip #7 Create a Loyalty Program to Encourage Repeat Customers
Finally, get serious about repeat customers by offering an official loyalty program with perks like free shipping, exclusive sales and points or credits that increase with each purchase.
Remember, it takes strategy and effort to transform one-time buyers into lifelong repeat customers. But by blowing their minds with over-the-top service and loyalty incentives, you’ll craft a repeat buyer program that supercharges your Etsy sales.
The bottom line is: Focus on amazing post-purchase experiences. Stay top of mind through marketing. Offer VIP perks. Do this, and you’ll build an army of devoted repeat buyers that dramatically grows your bottom line.
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